The Emotion of Helvetica

Typography | Generative Design

Helvetica is one of my favourite typefaces, It is elegant, modern and clean. However, it’s now become the default in every Machintosh and Windows. Therefore, the more designers used it, the more familiar and dull the Helvetica became. In this project, I wanted to implement my generative design skills in re-creating the Helvetica, and used various graphic elements and motions to make the Helvetica become alive and stunning.

For the application of this project, I choose to design the posters for the movie SPLIT, which follows a man with different personalities who kidnaps three teenage girls in an isolated underground facility. After finishing the design of all the emotions of Helvetica, I believe that different emotions of the typography would demonstrate the various expression in this movie.