刺头SPIKE Barbershop  is a new barbershop owned by Rio, who commissioned me to design a brand new visual identity for this new shop. Rio wanted his brand to deliver the American barber style and also to be unique among the brands of Barbershop in China.

I chose the image of a Hedgehog to be the logo of "Spike", which I think that this lovely animal can express the meaning of "spike". Also, I used the shape of thorn when I designed the English and Chinese logotype of 刺头Spike. Overall, I hope to build up the image of "SPIKE" by using specific graphic elements.