Simulated Nature
Project Numen
Cyber Ikebana
Phenotype Museum
Generative Design
Fluid Mind
Data Sculpture
Generative Visual Diary
The Emission Font
The Emotion of Helvetica
Bob Dylan | The Lyrics
Sound Sculptures
Visual Identity
Parsons DT Thesis Show
Faces
Quogen
Spike Barbershop
Neighbours Art & Fun Space
Logofolio
Contact
zhans500@newschool.eduBenny Shihua Zhang © 2021
Quogen
-2021
Visual Identity | Logo Design | Typography
Credit
Website Developer: Wenjun Li
3D Modeling & Web design: Shuhao Liu
In 2020, I was commissioned by the founders of Quogen (previously named EGG) to conduct a new visual identity for their company. During the early research and communication with them, we developed a new story for Quogen in order to guide my creative decisions for the branding design, including the symbol, Chinese and English typefaces, color compositions, and graphical elements.
The mission of Quogen is implementing the three dimensions as the core creative principles, which aims to push the boundary of content innovation and traditional experience upgrades, helping brands connect their values and culture to their audiences. Quogen is dedicate to creating a new form of interaction and being the frontier of new media content creation. The vision is to bring extraordinary moments into ordinary life while using technology as a tool for creating augmenting connections in order to create more pleasure and surprise for everyone.
For more Information,
please visit: http://www.quogentech.com