Virtual Installation | Visual Identity | Typography
Production Director: Hongxi Chen
Creative Director & Copywriter: Jiaqi Liu
Technical Artist: Yilin Zhu
In 2021, I joined the QUOGEN and became the visual artist in this team. The Faces was the first work I created with the team.
We collaborated with ULand Community, created a 3D virtual installation 「Faces」. Based on the theme of this virtual online exhibition “Swirl, Scuffle, Sequel” around COVID-19 pandemic, the front view of this artwork formed an image of vortex with various size of screens; the side view constructs an individual profile through using the techniques of arranging the plane's spatial distribution. Considered the characteristic of online virtual installation, we hope our audience can discover unexpected surprises through rotating the model.
In this project, I designed and created the 3D sculpture as well as the visual identity for its promotion purpose.
As the theme of this virtual online exhibition "Swirl, Scuffle, Sequel", this pandemic could mean changes and rebuild for individuals. Taking water as a symbol, it represents our relationship to this crisis -- fluidity, changeability and unpredictability. This virtual installation illustrates our thinking under the topic of "individuals & community" and "micro & macro"; explores the keywords of when encountering the pandemic how human and natural society react on an "adaption systems" and the "connections between systems"; also indicates the longing of people to meet others in "faces". Finally, we specially designed that the audience's interaction of rotating the 3D model, which not only performs a transform experience from 2D to 3D, but also delivers the meaning of breaking through the physical limitation and viewing the world from both a new perspective and a new dimension.
For more Information,
please visit: http://www.quogentech.com/quogen-3d-virtual-installation.html